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Videos
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Citation

Baker, Cooke, Crockett and Torres (2020a, April 30). Data privacy matters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-privacy-matters


Videos

The Artificial Intelligence DRIVE in ASIA PACIFIC

With the ESOMAR/MRSI Asia Pacific conference rescheduled to 1-3 November, programme committee member Takeshi Oshima from insurance company MetLife talks about what programme features inspire him and invites some of the presenters to join him for a...

Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Takeshi Oshima, Gigi Leung, Minh Nguyen, Yohei Takeshita, Toshimitsu Sekii
April 16, 2020
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Citation

Oshima, Leung, Nguyen, Takeshita and Sekii (2020a, April 16). The Artificial Intelligence DRIVE in ASIA PACIFIC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-artificial-intelligence-drive-in-asia-pacific


Videos

Integrated insights engine

Interview with Horacio González, Global AI & Unstructured Data Lead from Kantar Mexico.

Catalogue: Fusion 2019
Authors: Kyle Findlay, Horacio Gonzalez
Company: Kantar
November 10, 2019
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Citation

Findlay and Gonzalez (2019a, November 10). Integrated insights engine. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integrated-insights-engine


Videos

Become data-driven superheroes!

In this talk, Katya will explain what AI and augmented intelligence is (and is not) and highlights the value it creates in the new digital age using concrete examples. She'll demonstrate that AI tools became explainable and accessible to business...

Catalogue: Fusion 2019
Author: Katya Vladislavleva
Company: DataStories
November 10, 2019
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Citation

Vladislavleva, K. (2019a, November 10). Become data-driven superheroes!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/become-data-driven-superheroes-


Videos

From social listening to e-seeing

The following presentation shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast...

Catalogue: Fusion 2019
Authors: Alberto Rodríguez Romo, Estefanía Yaguez Lorenzo
Company: L'Oréal
November 10, 2019
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Citation

Romo and Lorenzo (2019a, November 10). From social listening to e-seeing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10857


Videos

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
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Citation

Zaepfel and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ifactor-10852


Videos

Future-proof data quality using AI

This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019
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Citation

Jain, D. (2019a, November 10). Future-proof data quality using AI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai-10848


Videos

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fusion-forward-10840


Videos

Beyond Qual and Quant

Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the...

Catalogue: ESOMAR Smart Data Lab
Author: Connie Zhang
November 4, 2019
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Citation

Zhang, C. (2019a, November 04). Beyond Qual and Quant. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-qual-and-quant-10971